Identity and Communications

New District brand was designed in clean, high-end travel magazine style, with editorial writing, interviews, and on-location photography featuring BC wineries and the talented people running them.
New District travel postcards, featuring photos of BC wineries by Andrew Strain — by Yagnyuk.
New District specializes in wine with a focus on British Columbia. Its 2013 “travel magazine” identity and e-commerce quickly led to partnerships with a broad range of BC wineries. Ongoing creative support resulted in successful acquisition in 2015, providing the business with resources to develop custom consumer and B2B e-commerce platforms. This led to opening of New District's premium wine store, and launch of high-end packaging with curated “wine collections” in 2016.
The company started out in 2013 as a digital travel magazine focused on craft wine producers in British Colombia. Brand, art direction, and photography were developed alongside magazine style e-commerce interface.
By 2015 the popularity of the original product with BC wineries resulted in New District being acquired. Leading to launch of a custom consumer and B2B e-commerce platform with comprehensive filtering and navigation systems designed for large and complex product inventories.
Ongoing customer growth produced a physical store in 2016 along with premium packaging and highly popular “wine advent” calendar.
Work Done
New District letterhead, envelope and business cards — by Dima Yagnyuk.
New District postcard featuring young green vines over rolling hills — by Yagnyuk.
New District postcard of Church & State winery — by Yagnyuk.
New District envelope and letterhead with logo bleeding of the bottom edge — by Yagnyuk.
Back of New District business card with the logo in white over a black framed background — by Yagnyuk.
Business card showing details of New District founder — by Yagnyuk.
New District logo cascading from large to small size centered on a grey background — by Dima Yagnyuk.