Grouplend Logo — by Dima Yagnyuk.

Street Advertising Campaign

An advertising event was held at the Vancouver Art Gallery with passerby pummelling Credit Card Debt (Grouplend‘s CEO Kevin Sandhu in a custom built costume) with water balloons. Successful shots received $5 cash in hand. Campaign received national exposure — raising company profile and leading to increased user signups with follow up direct-mail campaigns.
Grow Financial's CEO in credit card costume at the Vancouver Art Gallery ready to be pummelled by water balloons as part of an advertising event — by Yagnyuk.
Product Design
User Interface
Grouplend developed the first Canadian peer-to-peer lending platform. Company was branded and supported via experiential advertising, content marketing, and direct mail campaigns leading to rapid user growth throughout 2015. Continued development of a polished, high-conversion interface propelled the product to a $10.2M Series A funding round, and led to a rebrand into Grow Financial at the end 2015.
Initial product built was a peer-to-peer lending platform emulating US-based Lending Club for the Canadian market.
Launch day identity design and accompanying communications included experiential campaigns, content marketing, and direct mail advertising. Producing national brand recognition and resulting in sustained user growth. Product functionality and interface was developed and optimized for high conversion throughout 2015.
Product was renamed and brand updated to Grow Financial in a lead up to a successful $10.2M Series A funding round at the end of 2015.
Grouplend team members in neon green branded sweaters at the Vancouver Art Gallery encouraging passerby to participate — by Dima Yagnyuk.
A man in bright red jacket throwing a ballon at the Credit Card costumed Grouplend CEO Kevin Sandhu — by Yagnyuk.
Credit Card Mascot with a successful winner of five dollars — by Yagnyuk.
Credit card costume showing some dent from the continuous water balloon impacts — by Yagnyuk.
The back of the credit card costume showing advertising copy about interest rates — by Yagnyuk.