Custom E-Commerce Interface

In 2015 New District was acquired, leading to a full rebuild of a custom consumer and B2B e-commerce platform with premium art direction, comprehensive filtering, navigation, and informational structure designed for complex product inventories.
Showroom home page showcase premium red wine collection and a message for DJ Keaney Director of Wine at New District — by Dima Yagnyuk.
New District specializes in wine with a focus on British Columbia. Its 2013 “travel magazine” identity and e-commerce quickly led to partnerships with a broad range of BC wineries. Ongoing creative support resulted in successful acquisition in 2015, providing the business with resources to develop custom consumer and B2B e-commerce platforms. This led to opening of New District's premium wine store, and launch of high-end packaging with curated “wine collections” in 2016.
The company started out in 2013 as a digital travel magazine focused on craft wine producers in British Colombia. Brand, art direction, and photography were developed alongside magazine style e-commerce interface.
By 2015 the popularity of the original product with BC wineries resulted in New District being acquired. Leading to launch of a custom consumer and B2B e-commerce platform with comprehensive filtering and navigation systems designed for large and complex product inventories.
Ongoing customer growth produced a physical store in 2016 along with premium packaging and highly popular “wine advent” calendar.
Work Done
Photograph of New District navigation with embedded breadcrumb path — by Yagnyuk.
Close up to showcased wine description with Add To Cart and View Wine buttons — by Yagnyuk.
Close up of Cart and search buttons in the navigation with custom iconography that changes from frowning to smiling shopping bag when cart has items in it — by Yagnyuk.
Close up photo of a laptop screen showing DJ Kearney and New District brand statement — by Yagnyuk.
User interface of the Shop Wine page showing navigation, redundant filtering controls, pagination, arrange by and view controls — by Yagnyuk.
Close up of the wine categories filter sidebar — by Dima Yagnyuk.
Close up of the cart icon smiling with two bottles added indicator — by Dima.
Photograph of a laptop screen showing shop wine sections with Canada, and Red Wine filters applied — by Dima Yagnyuk.
User interface of the about the store page showcase interior photography of the New District wine shop, its location map and details — by Yagnyuk.
Close up photo of New District Wine store page showing table presentation, with packaging, wine, stained wood table and dark hardwood floors — by Dima Yagnyuk.
New District for Business page Header a grid of promotional images — by Yagnyuk.
A middle of New District for business page showcasing offering details on a 2 column grid with type set in Minion Pro — by Yagnyuk.
Close up of New District's winery page template for Lock & Worth Winery, showcasing winery photo and map to — by Yagnyuk.
Close up of the wine e-commerce filter design system for handling large product inventories — by Yagnyuk.
Close up of the mid size product card as it appears in the shop wine sections on detail view — by Yagnyuk.
Close up of the large size product offering as it appears on the shop wine page detail — by Yagnyuk. view
Close up view of the Grid style product view card for shop wine e-commerce — by Yagnyuk.