Wine Store Design

In 2016 building on customer growth New District expanded with a premium wine store. Identity was extended into signage, interior design, packaging, and employee uniforms.
New District Wine Shop exterior with black awning featuring a white logo, and white exterior with packaging and wines showing through — by Yagnyuk.
New District specializes in wine with a focus on British Columbia. Its 2013 “travel magazine” identity and e-commerce quickly led to partnerships with a broad range of BC wineries. Ongoing creative support resulted in successful acquisition in 2015, providing the business with resources to develop custom consumer and B2B e-commerce platforms. This led to opening of New District's premium wine store, and launch of high-end packaging with curated “wine collections” in 2016.
The company started out in 2013 as a digital travel magazine focused on craft wine producers in British Colombia. Brand, art direction, and photography were developed alongside magazine style e-commerce interface.
By 2015 the popularity of the original product with BC wineries resulted in New District being acquired. Leading to launch of a custom consumer and B2B e-commerce platform with comprehensive filtering and navigation systems designed for large and complex product inventories.
Ongoing customer growth produced a physical store in 2016 along with premium packaging and highly popular “wine advent” calendar.
Work Done
New District sandwich board in front of a sunlit store — by Yagnyuk.
New District Packaging on top of a stained wood table with black painted legs — by Yagnyuk.
Top view of New District packaging on top of a stained wood table with black painted legs on top of hard hardwood floors — by Yagnyuk.
Tall stained wood wardrobe style shelves in a five by five grid hosting a range of wines — by Dima Yagnyuk.
Wooden wine barrel holding new district promotional materials and wines — by Yagnyuk.
Store staff in white shirts and branded new district aprons with brown leather straps — by Yagnyuk.
New district branded chalkboard with stained wood framing on a white painted cinderblock finish wall — by Yagnyuk.
New District Packaging crates on top of stained wood shelving against a a white cinderblock wall — by Yagnyuk.
New District lighbox sign in white on black near the top of the building — by Yagnyuk.