New District specializes in wine with a focus on British Columbia. Its 2013 “travel magazine” identity and e-commerce quickly led to partnerships with a broad range of BC wineries. Ongoing creative support resulted in successful acquisition in 2015, providing the business with resources to develop custom consumer and B2B e-commerce platforms. This led to opening of New District's premium wine store, and launch of high-end packaging with curated “wine collections” in 2016.
By 2015 the popularity of the original product with BC wineries resulted in New District being acquired. Leading to launch of a custom consumer and B2B e-commerce platform with comprehensive filtering and navigation systems designed for large and complex product inventories.
Ongoing customer growth produced a physical store in 2016 along with premium packaging and highly popular “wine advent” calendar.