Say Hello Sweets logo — by Dima Yagnyuk.

Ice Cream Truck

In 2016 Say Hello Sweets launched with a unique ice cream truck designed to capture attention. Say Hello identity extended well into this environmental application with vibrant colours and whimsical characters, creating a unique, recognizable look. The truck quickly became a popular Vancouver destination, requested at markets and festivals, featured in city guides, and starring in films.
Say Hello Truck with a large blue popsicle wrapped around the corner of a cream and pink truck — by Yagnyuk.
Product Design
Art Direction
Naomi Arnaut's Say Hello Sweets makes all natural ice cream and frozen treats. Her work has been meticulously supported from day one, with design and creative direction tailored to the cashflow based budgets of a quickly growing small business. Projects include an extensive, illustration-based identity spanning a range of unique, standout communications, packaging, vehicle, and environmental applications. Resulting in rapid customer growth, product uptake and brand recognition.
In 2016 Say Hello Sweets launched with a hand drawn, illustration-based identity and a unique truck that quickly became a Vancouver destination. In 2017 Naomi's constant flavour development resulted in flexible short run packaging.
In 2018 custom structural, food safe ice cream cube was designed, methodically tested, and produced for the main flavour range. Made out of food-safe materials, it holds its shape without glue, can be opened in 3 ways, and is leak resistant.
In 2019 continued product expansion lead to packaging updates (including new illustrations) for the full line of food safe cubes, glass jars, and ice cream sandwiches. Custom environmental designs were created for BC Product of The Year awards and Vancouver Convention Centre storefront.
Pink bottom and cream top truck with Say Hello Logo and blue popsicle against a pink and cream background — by Yagnyuk.
Front of the truck featured the logo — by Yagnyuk.
The opposite side of the truck featured illustrations of an ice cream float, sandwich and cone — by Yagnyuk.
Picture of Naomi serving ice cream from the truck inside a book — by Yagnyuk.