Say Hello Sweets logo — by Dima Yagnyuk.

Identity and Communications

Hand-drawn, illustration-based identity for Say Hello Sweets. Playful “looking-eye” logo makes eye-contact with whimsical, vibrant “flavour characters” across all brand communications, packaging, vehicle and environmental applications.
Layout of Say Hello Business Cards, Letter head and envelope all featuring a looking eye logo interacting with vibrant flavour character illustrations — by Yagnyuk.
Product Design
Art Direction
Naomi Arnaut's Say Hello Sweets makes all natural ice cream and frozen treats. Her work has been meticulously supported from day one, with design and creative direction tailored to the cashflow based budgets of a quickly growing small business. Projects include an extensive, illustration-based identity spanning a range of unique, standout communications, packaging, vehicle, and environmental applications. Resulting in rapid customer growth, product uptake and brand recognition.
In 2016 Say Hello Sweets launched with a hand drawn, illustration-based identity and a unique truck that quickly became a Vancouver destination. In 2017 Naomi's constant flavour development resulted in flexible short run packaging.
In 2018 custom structural, food safe ice cream cube was designed, methodically tested, and produced for the main flavour range. Made out of food-safe materials, it holds its shape without glue, can be opened in 3 ways, and is leak resistant.
In 2019 continued product expansion lead to packaging updates (including new illustrations) for the full line of food safe cubes, glass jars, and ice cream sandwiches. Custom environmental designs were created for BC Product of The Year awards and Vancouver Convention Centre storefront.
Close up of a business card corner with an illustration for chocolate nirvana — by Yagnyuk.
Front of the business card featuring Name, contact information and looking eye logo peering at them from the opposite corner — by Yagnyuk.
Close up of a business card bottom corder featuring a lemon illustration — by Yagnyuk.
Say Hello business card and letterhead featuring logo in the top left corner looking down to the bottom right corner to see a toasted marshmallow illustration — by Yagnyuk.
Set of business cards with strawberry, coconut, vanilla, banana, and coffee cup illustration — by Yagnyuk.
A geometric arrangement of Say Hello logo with all of the eyes looking down from their perspective positions — by Dima Yagnyuk.