Identity and Communications

TerraCO2's identity reflects their patented chemical process, neutralizing vibrant, orange coloured pollutants (Yellow-Boy) that precipitate as acid mine waste in water sources and soil.
Terra CO2 set of business cards, letterhead, and envelope showcasing the vibrant colored Terra CO2 logo — by Dima Yagnyuk.
Terra CO2 is an internationally recognized, clean technology research lab at the University of British Columbia developing patented processes to neutralize byproducts of mining pollution (acid mine waste) and recycle CO2 emissions.
Project involved developing a striking brand and communications reflecting Terra' CO2's chemical process. This included design and launch of custom developed, informational brand-statement website to drive immediate industry recognition and aid in competing for research awards and funding.
Project was followed up by reducing the underlying technical process into an accessible infographic.
Close up of letterhead and envelope for Terra CO2 Technologies — by Yagnyuk.
Close up fo Terra CO2 technologies business card — by Yagnyuk.
Front of Terra CO2 business cards with information set on a grid in Helvetica Neue — by Yagnyuk.
Three progressively decreasing size variants of the Terra CO2 logo — by Dima Yagnyuk.