Identity and Communications

Blue Heron's identity was set in stylish, magazine-like layouts, showcasing Karen McAthy's beautiful creations through photography and tantalizing writing. This translated into elegant packaging and environmental applications for a unique look.
Range of Blue Heron postcards and business cards laid together showcasing the typography and brand photography — by Yagnyuk.
Led by renowned chef and published author Karen McAthy, Blue Heron develops culturing techniques, and produces a range of high end nut-based cheeses and fermentation products. Project breaks the conventions of vegan branding and packaging, reflecting Karen’s elegant, exquisite vision for her work.
In 2017 Blue Heron's brand was created showcasing Karen's beautiful products and tantalizing writing. Initial projects spanned a range of printed communications, cheese packaging system, and Blue Heron's cheese shop.
In 2019 driven by the popularity of it products Blue Heron followed up by opening up SOIL, its sister restaurant focused on fine vegetarian dining.
Close up of Blue Heron gift certificate — by Yagnyuk.
Postcard featuring a small Blue Heron logo, address and contact information — by Yagnyuk.
Close up of Karen McAthy's business card design — by Yagnyuk.
Close up of Smoke and Spice cheese — Yagnyuk.
Nut based cheese coated in blue wax — Yagnyuk.
Layer cheese block with slices of watermelon radish — Yagnyuk.
Fig Cumulus cheese with black mission figs by its side — Yagnyuk.
Herb Cumulus cheese covered in green herbs — Yagnyuk.
Schematic of the Blue Heron storefront — by Dima Yagnyuk.
Schematics of tradeshow table set up for various length videos — by Yagnyuk.
Schematic of the overall presentation booth with banners, table covers, shelving and decoration — by Yagnyuk.
Blue Heron envelope and letterhead design — by Yagnyuk.
Blue Heron logos in three variations with varying emphasis on wordmark vs blue heron logo — by Dima Yagnyuk.