Cheese Shop Storefront

Blue Heron's cheese shop storefront featured striking, hand-painted signage arresting passerby's attention, and telling the story of Karen’s vision. The success of the store resulted in Blue Heron opening SOIL restaurant next door to take care of the customer overflow.
Blue Heron main window in white paint with logo and wordmark carved out — by Yagnyuk.
Led by renowned chef and published author Karen McAthy, Blue Heron develops culturing techniques, and produces a range of high end nut-based cheeses and fermentation products. Project breaks the conventions of vegan branding and packaging, reflecting Karen’s elegant, exquisite vision for her work.
In 2017 Blue Heron's brand was created showcasing Karen's beautiful products and tantalizing writing. Initial projects spanned a range of printed communications, cheese packaging system, and Blue Heron's cheese shop.
In 2019 driven by the popularity of it products Blue Heron followed up by opening up SOIL, its sister restaurant focused on fine vegetarian dining.
Blue Heron Cheese shop awning with name — by Yagnyuk.
Blue Heron Cheese shop awning with logo — by Yagnyuk.
Blue Heron storefront with plants, hand painted sandwich board and windows — by Dima Yagnyuk.
Front door hand painted hours and store information — by Yagnyuk.
Blue Heron brand manifesto hand painted on the main window — by Yagnyuk.
Brand manifesto close up to typography set in Butler Stencil — by Yagnyuk.
Hand painted instagram and phone number information — by Yagnyuk.
Small Blue Heron logo in the bottom of the door — by Yagnyuk.
Interior walls are light blue and painted with botanical illustrations — by Yagnyuk.
Blue Heron Cheese Billboard storefont window with hand painted brand manifesto and branded wooden sandwich board — by Dima Yagnyuk.
Detailed schematic of the Blue Heron Cheese storefront — by Yagnyuk.