Short-run, On-Demand Packaging

As Naomi experimented with flavours and developed Say Hello Sweets initial product line, a system of labels and illustrations was designed to work with standard pints. Visually-attractive, regulations-compliant packaging was now available on-demand, in under 24 hour turnaround. Allowing Say Hello to grow while taking advantage of all sales opportunities, with no product waste.
Say Hello Sweets "The Fog Ice Cream Label" label for 473ml pints with a vibrant yellow illustration of a honey dipper - by Yagnyuk.
Product Design
Art Direction
Naomi Arnaut's Say Hello Sweets makes all natural ice cream and frozen treats. Her work has been meticulously supported from day one, with design and creative direction tailored to the cashflow based budgets of a quickly growing small business. Projects include an extensive, illustration-based identity spanning a range of unique, standout communications, packaging, vehicle, and environmental applications. Resulting in rapid customer growth, product uptake and brand recognition.
In 2016 Say Hello Sweets launched with a hand drawn, illustration-based identity and a unique truck that quickly became a Vancouver destination. In 2017 Naomi's constant flavour development resulted in flexible short run packaging.
In 2018 custom structural, food safe ice cream cube was designed, methodically tested, and produced for the main flavour range. Made out of food-safe materials, it holds its shape without glue, can be opened in 3 ways, and is leak resistant.
In 2019 continued product expansion lead to packaging updates (including new illustrations) for the full line of food safe cubes, glass jars, and ice cream sandwiches. Custom environmental designs were created for BC Product of The Year awards and Vancouver Convention Centre storefront.
Say Hello Sweets Cafe No-Lait label for 473ml pints with a coffee cup illustration - by Yagnyuk.
Say Hello Sweets Chocolate Nirvana label for 473ml pints with chocolate bar illustration - by Yagnyuk.
Say Hello Sweets Lemon Squeezy label for 473ml pints with lemon illustration - by Yagnyuk.
Say Hello Sweets Monkey's Uncle label for 473ml pints with banana illustration - by Yagnyuk.
Promotional Card for the fog ice cream — by Yagnyuk.
Promotional card for cafe no-lait — by Yagnyuk.
Promotional card for monkey's uncle — by Yagnyuk.
Close up of the gift card showing invitation text — by Yagnyuk.
Say Hello Gift card with a series of ice cream related illustrations – by Yagnyuk.
Say Hello Sweets gift card that folds in half showing and revealing underlying illustrationsr — by Yagnyuk.