Say Hello Sweets logo — by Dima Yagnyuk.

Custom Structural “Cube” Packaging

Custom “Ice Cream Cube” was created for Say Hello's main product line. Structural design went through multiple stages of development and product testing, resulting in leak-proof, glue-free, direct-injection, food-safe packaging. The cubes reduce shipping costs by eliminating free space, and are fully compliant with Canadian Food and Nutritional Labelling regulations.
Top Lid of the custom structural cube, showing the logo — by Dima Yagnyuk.
Product Design
Art Direction
Naomi Arnaut's Say Hello Sweets makes all natural ice cream and frozen treats. Her work has been meticulously supported from day one, with design and creative direction tailored to the cashflow based budgets of a quickly growing small business. Projects include an extensive, illustration-based identity spanning a range of unique, standout communications, packaging, vehicle, and environmental applications. Resulting in rapid customer growth, product uptake and brand recognition.
In 2016 Say Hello Sweets launched with a hand drawn, illustration-based identity and a unique truck that quickly became a Vancouver destination. In 2017 Naomi's constant flavour development resulted in flexible short run packaging.
In 2018 custom structural, food safe ice cream cube was designed, methodically tested, and produced for the main flavour range. Made out of food-safe materials, it holds its shape without glue, can be opened in 3 ways, and is leak resistant.
In 2019 continued product expansion lead to packaging updates (including new illustrations) for the full line of food safe cubes, glass jars, and ice cream sandwiches. Custom environmental designs were created for BC Product of The Year awards and Vancouver Convention Centre storefront.
Unfolded cube showing the overall structural net design — by Yagnyuk.
The english description panel — by Yagnyuk.
French translation side panel of the cube — by Yagnyuk.
Cube front showing the eye-catching layout interplay between Say Hello Logo, illustrative character and the Name with Flavour description — by Yagnyuk.
Underside of the cube shows the technical information, space for manufactured-on date, and the nutritional label — by Dima Yagnyuk.
The back of the cube features flavour and recipe descriptions, flanked by colorful illustrations — by Yagnyuk.
The inside flaps of the cube protect the product inside and provide related "did you know" trivia — by Yagnyuk.