Say Hello Sweets logo — by Dima Yagnyuk.

Glassware Label System

With the main product line established in unique custom structural cubes, Naomi's seasonal and limited edition flavours were shifted into glassware packaging from the original pints. Design was adapted to glassware labels with freeze tested adhesives, and set up with an on-demand, under 24 hour production system.
Vanilla ice cream jar stacked on top of strawberry covered in frost — by Yagnyuk.
Product Design
Art Direction
Naomi Arnaut's Say Hello Sweets makes all natural ice cream and frozen treats. Her work has been meticulously supported from day one, with design and creative direction tailored to the cashflow based budgets of a quickly growing small business. Projects include an extensive, illustration-based identity spanning a range of unique, standout communications, packaging, vehicle, and environmental applications. Resulting in rapid customer growth, product uptake and brand recognition.
In 2016 Say Hello Sweets launched with a hand drawn, illustration-based identity and a unique truck that quickly became a Vancouver destination. In 2017 Naomi's constant flavour development resulted in flexible short run packaging.
In 2018 custom structural, food safe ice cream cube was designed, methodically tested, and produced for the main flavour range. Made out of food-safe materials, it holds its shape without glue, can be opened in 3 ways, and is leak resistant.
In 2019 continued product expansion lead to packaging updates (including new illustrations) for the full line of food safe cubes, glass jars, and ice cream sandwiches. Custom environmental designs were created for BC Product of The Year awards and Vancouver Convention Centre storefront.
Jam Session Ice Cream jar with a strawberry illustrated — by Dima.
Close up of the label ingredient list in English and French - by Yagnyuk.
Product description on label for Jam Session ice cream — by Yagnyuk.
Close up of barcode area and nutritional label
Close up of Vanilla and Co Headline typography set in League Gothic — by Dima.
Close of of Coconut and Vanilla Bean illustrations by Jessica Fraser — by Yagnyuk.
Several Jar labels on the table showing the overall layout — by Yagnyuk.