Say Hello Sweets logo — by Dima Yagnyuk.

Ice Cream Sandwich Packaging

With core product line and seasonal flavour packaging finalized, Naomi began experimenting with ice cream sandwiches and new flavour combinations. Say Hello identity was expanded with a brand pattern and an approach for on-demand sandwich wrapper production, supporting her initial phase of product development.
Say Hello Ice Cream Sandwiches inside a freezer — by Yagnyuk.
Product Design
Art Direction
Naomi Arnaut's Say Hello Sweets makes all natural ice cream and frozen treats. Her work has been meticulously supported from day one, with design and creative direction tailored to the cashflow based budgets of a quickly growing small business. Projects include an extensive, illustration-based identity spanning a range of unique, standout communications, packaging, vehicle, and environmental applications. Resulting in rapid customer growth, product uptake and brand recognition.
In 2016 Say Hello Sweets launched with a hand drawn, illustration-based identity and a unique truck that quickly became a Vancouver destination. In 2017 Naomi's constant flavour development resulted in flexible short run packaging.
In 2018 custom structural, food safe ice cream cube was designed, methodically tested, and produced for the main flavour range. Made out of food-safe materials, it holds its shape without glue, can be opened in 3 ways, and is leak resistant.
In 2019 continued product expansion lead to packaging updates (including new illustrations) for the full line of food safe cubes, glass jars, and ice cream sandwiches. Custom environmental designs were created for BC Product of The Year awards and Vancouver Convention Centre storefront.
Macro shot showing repeating "Say Hello" brand pattern used for ice cream sandwich wrappers — by Dima.
Tree ice cream sandwiches with label on, showcasing the warm brown craft paper wrapper — by Dima Yagnyuk.
Three ice cream sandwiches lying flat — by Yagnyuk.