Say Hello Sweets logo — by Dima Yagnyuk.

Convention Centre Storefront

High visibility, informational and retail set-up at the Vancouver Convention Centre for Say Hello's full line of products featured Naomi's new sandwich creations and ran a “product showcase” social media contest advertising the brand.
Close up of Say Hello store windows showing prominent "Ice Cream Sandwiches" text — by Dima Yagnyuk.
Product Design
Art Direction
Naomi Arnaut's Say Hello Sweets makes all natural ice cream and frozen treats. Her work has been meticulously supported from day one, with design and creative direction tailored to the cashflow based budgets of a quickly growing small business. Projects include an extensive, illustration-based identity spanning a range of unique, standout communications, packaging, vehicle, and environmental applications. Resulting in rapid customer growth, product uptake and brand recognition.
In 2016 Say Hello Sweets launched with a hand drawn, illustration-based identity and a unique truck that quickly became a Vancouver destination. In 2017 Naomi's constant flavour development resulted in flexible short run packaging.
In 2018 custom structural, food safe ice cream cube was designed, methodically tested, and produced for the main flavour range. Made out of food-safe materials, it holds its shape without glue, can be opened in 3 ways, and is leak resistant.
In 2019 continued product expansion lead to packaging updates (including new illustrations) for the full line of food safe cubes, glass jars, and ice cream sandwiches. Custom environmental designs were created for BC Product of The Year awards and Vancouver Convention Centre storefront.
Vancouver Convention Center Storefront for Say Hello Sweets showing large branding and on window menu of store offerings — by Dima.
Close up of window display for Say Hello Chocolate Nirvana Ice Cream sandwich with product description and price — by Dima Yagnyuk.
Close up of the window showing an advertising for "Daily Feature Sandwich" and a list of available ice cream cubes — by Yagnyuk.
Photo of the complete Say Hello Ice Cream Store at the Vancouver Convention center with vibrant vinyl branding — by Yagnyuk.
Close up of the front door vinyls with a large "Hi" text greeting and illustrations of strawberry and marshmallow characters — by Dima Yagnyuk.
Close up of the Marshmallow Ice Cream sandwich picture from Instagram promoting a social media contest — by Yagnyuk.
Photo of Say Hello full product physical menu inside of the store with ice cream cubes attached to a foamcore board — by Dima Yagnyuk..